Research In Motion: The Phone’s The Thing
- Posted by ppearlman
- on January 29th, 2013
Was it over when the Germans Bombed Pearl Harbor? -John “Bluto” Blutarsky
Tomorrow morning $RIMM will launch its most anticipated phone in the company’s history.
I’m hearing some say that its too late for them, that they’ve already blown it getting crushed by an iPhone $RIMM once mocked and by an open source Android operating system that has been employed by multiple hardware producers and in a gazillion phones across the globe.
Its a fair point. $RIMM was the innovator in the field and once dominated before stumbling badly by failing to adapt to the touch screen and app revolutions. Not only did they stumble but they have been slow to regain footing and they’re first attempts to catch up were laughable failures.
But, people love the underdog.
They love to lift stars up on a pedestal, then tear them down for missteps and then lift them back up again. They love the comeback kid and this will buy $RIMM the opportunity to regain momentum.
The only thing that matters tomorrow is the product.
If the new phone is awesome, $RIMM will scratch out its place as the third in a field of three. It will give them a chance and buy them some time to doggedly improve new form factors and software and to build an app library.
Bottom line, if the phone is great, $RIMM stands a chance, which, when you think a bout it, is as it should be.
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Phil is the executive editor of StockTwits and an investor in the company. He is a partner at Social Leverage, LLC and makes early stage investments in web based companies. (More)