Apple ($AAPL) reports after the closing bell tonight.
There are few more anticipated numbers than this one.
Everyone either has a position, an opinion or an allegiance. What’s more, Apple’s report and its price response will have a significant effect on the broader market, especially the $NDX, at least over the near term.
Yet, it makes no difference to the individual investor whether they beat, meet or miss or how they guide. What matters much more is whether you have a plan going into the number and how you are positioned.
If the stock drops 5% as it did last quarter on the day after the report (and the $QQQ drops 2%) will you have given up your hard earned gains for the year? What is your value at risk and how are you managing it?
Have you done the math?
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