It has only been a short while since Google was dubbed evil and only six months since it demoted its adult CEO.
You would think from the antitrust coverage that $GOOG had become the very thing they have despised and gunned for – the new $MSFT incarnate.
But a funny thing happened after the Schmidt can… Sergey and Larry have woken up reenergized and begun testing the limits of what is possible again.
Its not just Google+ and its not just that thousands of Googlers are engaging the new social product or that Larry Page live +’ed this week’s earnings call…
In the past week, they have also introduced badges for news and a second try at Answers.
Armchair quarterbacks have belittle Google+. Ha, they say, these guys are just creating one more lame effort, snickering, and don’t forget Orkut, Buzz and Wave.
These critics miss the point profoundly. Instead, they ought to be saying, man, Google has missed the mark multiple times on social and yet here they come back a fourth time giving it everything and totally willing to fail again.
What a freaking awesome mindset!
Lindzon uses the phrase “too small too fail” to describe how companies or people must act in this post credit crisis world. I never took it literally but more as a mindset, a willingness to experiment nimbly, take losses quickly, be smarter than the herd and to try try again even as the conventional wisdom promotes risk avoidance…
Despite the 200b market cap, Google is behaving too small too fail in many critical ways and it is good.
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