Correcting User Experience at Yahoo!

  • Posted by
  • on September 24th, 2012

I love $YHOO, the Mayer hire, am long the stock and believe they have a humongous opportunity right here right now to more efficiently monetize their properties, traffic and brand.

That said, I hope and am guessing that Marissa Mayer’s big blueprint presentation will include definitive comments around improving user experience.

These kinds of pop out ads (see image below) on the home page are endlessly annoying and, behaviorally, a punishment for navigating to the site.

This and everything like it must go.

 

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